Hi, I’m Anissa.
pronounced ah-knee-sah
I'm a creative professional with more than 20 years of experience across branding, marketing, and design. My approach is thoughtful and story-driven, combining strategic thinking with a strong appreciation for typography, color, and composition.
My experience spans brand evolution, integrated campaigns, and creative leadership across digital, retail, and marketing environments. I enjoy finding the visual connections that make a brand distinctive, memorable, and relevant to its audience.
Turning complex brand challenges into clear, compelling visual systems is my superpower.
Good design begins with understanding.
At SmithCompanyDesign, we believe the most effective creative work comes from understanding the business, its audience, and what makes it different.
We look beyond individual design elements to consider how everything works together.
The goal isn't simply to make something look better, but to create an identity that feels authentic, purposeful, and recognizable.
A selection of brands and organizations I've had the opportunity to work with throughout my career:
Viome / Target / myalloy.com / Kate Spade / Victoria’s Secret / IT Cosmetics / Bed Bath & Beyond / Occasion Brands (PromGirl, Simply Dresses, Kleinfeld Bridal Party) / FullBeauty Brands / New York & Company / Elizabeth Arden / B H L D N (Anthropologie Wedding Brand) / HBO / Cole Haan / New York University / Essence Magazine / More Magazine / Ladies' Home Journal… and more.
Feel free to view my professional portfolio at:
anissadsmith.com
